This Privacy Policy describes how White River Media LLC, doing business as Adventure Guitar, collects, uses, and protects information when you visit advenguitar.com. By using this site you acknowledge the practices described below.
1. Who We Are
Adventure Guitar (advenguitar.com) is owned and operated by White River Media LLC, an Indiana limited liability company. Adventure Guitar is a registered trade name (DBA) of that entity. "We," "us," and "our" refer to White River Media LLC throughout this document.
Privacy inquiries may be directed to: advenguitar@gmail.com
2. Information We Collect
2.1 Information You Provide
We collect personal information only when you voluntarily submit it. At present, this occurs in one context:
| Context | Data Collected | Purpose |
|---|---|---|
| Email list opt-in | Email address; optional first name | Deliver free tool guide and follow-up communications |
We do not collect payment information directly. Should paid products be offered in the future, payment processing will be handled by a PCI-compliant third-party processor and we will not store card data.
2.2 Information Collected Automatically
We use Google Analytics 4 to collect aggregated, pseudonymized data about how visitors interact with the site. This includes:
- Pages visited and time spent on each page
- Referral source and entry/exit pages
- Browser type, operating system, and device category
- Approximate geographic region (country and region level only)
- Session count and engagement events
Google Analytics does not receive your name or email address from us. Google's data practices are described in the Google Privacy Policy.
2.3 Tool Usage Data
All interactive tools on this site — Guitar Neck, Flashcards, Musical Dice, and Practice Log — operate entirely within your browser. No tool input, practice session, or progress data is transmitted to or stored on our servers.
3. How We Use Your Information
- Service delivery: To send the free tool guide and any content you have requested.
- Marketing communications: To notify you of new tools, lessons, and products offered by Adventure Guitar or White River Media LLC.
- Site improvement: To analyze usage patterns and improve content, tool design, and user experience.
- Legal compliance: To comply with applicable laws and to protect our legal rights.
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.
4. Advertising
We currently promote only our own products and services on this site. We do not operate third-party display advertising networks (such as Google AdSense or the Meta Audience Network) at this time.
If third-party advertising is introduced in the future, this policy will be updated with a revised effective date and appropriate disclosures will be displayed on the site. Any affiliate or sponsored relationships, if established, will be clearly disclosed in accordance with FTC guidelines.
7. Your Rights & Choices
You have the following rights with respect to your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal information. To remove your email address, use the unsubscribe link in any email or contact us directly.
- Opt-out of marketing: Unsubscribe from any email at any time via the link in each message footer.
- Analytics opt-out: Use the Google Analytics browser add-on referenced in Section 6.
To exercise any of these rights, contact us at advenguitar@gmail.com. We will respond within 30 days of receipt.
8. Children's Privacy
This site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If we learn that a child under 13 has submitted personal information to us, we will delete it promptly. If you believe a child has provided us with information, please contact us at advenguitar@gmail.com.
9. Data Security
We implement commercially reasonable technical and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (TLS/HTTPS), role-based access controls, and selection of third-party processors that maintain their own documented security standards.
No method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security. In the event of a breach that materially affects you, we will provide notice as required by applicable Indiana and federal law.
10. Governing Law
This Privacy Policy is governed by the laws of the State of Indiana, United States of America, without regard to conflict-of-law provisions. Any dispute arising under this policy shall be subject to the exclusive jurisdiction of the state or federal courts located in Indiana.
11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Material changes will be reflected by a revised effective date at the top of this page. We encourage you to review this policy periodically. Continued use of the site following the posting of changes constitutes acceptance of the revised policy.
12. Contact
Direct all privacy questions, requests, or concerns to:
White River Media LLC
DBA Adventure Guitar
Bedford, Indiana 47421, United States
Email: whiterivermgmt@gmail.com